How to Start your Own Blog

Basics of Writing a Blog – How to Write an Avon Blog

1. Set up a Blog – start by creating a couple of blog posts on the yourAvon.com blog to get the feel for writing. Then look into a blog outside of the Avon website if you are going to be consistent about blogging like WordPress, Blogger, or Weebly. If you’re not sure which blogging service to choose, do some research on the Internet or join some of the Avon Representative Networking Groups on Facebook to ask for advice there.

2. Pick a Topic – Don’t let writer’s block get the best of you. With Avon, there is always news to share whether it be a product launch, new sales, or the start of the next campaign. This is good news for us because we will never run out of writing material. What is the purpose of your blog post? Decide if you are trying to get more online sales or you want to recruit new team members. Then pick a topic on a product, promotion, the opportunity, or a team / tip post.

3. Do your Research – Once you decide what you want to write about, find out how customers are searching for your topic. I like to use the free Google Keyword Tool or Wordtracker. Type in your keyword to see how many people are searching and how they are searching for your topic. Another way to find out how people are searching for your topic is to do the search yourself on Google on your topic. At the bottom of the first page of results, there will be links listed under “Searches Related to…” Pick 1 – 3 keywords related to your topic to use in your post.

4. Be Informative – When creating blog posts, provide facts and useful information rather than just your opinion. Try to repeat your keyword(s) at least 3 times throughout the article but make sure your sentences are natural to read for readers to follow and not just created for search engine optimization.

5. Share on Social Media – Be sure to get in the habit of sharing your blog post URL on all of your social media profiles after you have published it. The whole purpose of creating the blog is to get more traffic to your website so be proud of your work and share it with the online world!